Unique X Forward-looking statements are subject to a number of important factors, risks, uncertainties and assumptions that could cause actual results to differ materially from those described in any forward-looking statements. Utilizing the latest server less cloud technologies the system can produce up to 30 million playlists per week. 5. For that, you get 500 to 900 shelters, depending on the market where you buy. One of the greatest advantages of bus advertising is that anything on the exterior of the bus is seen not only by bus passengers but also by other drivers and pedestrians. "This enables high lithium storage per unit volume. The NCM Cinema Network offers your brand complete access to moviegoers at every step in the movie-going process. *(0=EbQE-.LAQE =R)xAQI@q? By clicking Subscribe you agree to our Terms & Conditions. Type a symbol or company name. NCM is leading the cinema advertising industry as it transforms into a data-first media company, reaching audiences at scale with the most engaging content. Here are the products available on our platform: Kyra D., Lakes of Muskoka Cottage Brewery. hbbd```b``V+@$=dY/HFML^F,S$t>s:$c#^"=D4]@ O;*TE5?g 7h Digital/LED/Video: 3 business days prior to ad start date. Not every bus stop has a shelter. We also include our Viral Guarantee benefit on all yearly plans. Diesel truck stop advertising is also popular to reach truck drivers - especially for recruiting/hiring truck drivers. 6/Wj CPM is popular with larger publishers, where advertisers pay a set price based on the number of impressions each . Want to Learn More? Ad formats include posters inside the truck stop travel centers, such Pilot Flying J's, and on the pump tops. 6 0 obj You can sign up for additional alert options at any time. 2021 NCM Instructions. Eli Lilly announced Wednesday a series of price cuts that would lower the price of the most commonly used forms of its insulin 70% and said it will automatically cap out-of-pocket insulin costs at . For instance, IKEA famously replaced the usual bus shelter furniture with furniture of its own, adding a nice couch, pillows and curtains from the store, inviting bus riders to sit in comfort. As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. We really appreciate their advice and their thoroughness. Unique Xs CEO Roger Harris noted, The long-term partnership with NCM further validates and underlines the market leadership of Unique X in the optimization of advertising revenues for the cinema channel, and NCMs confidence in Unique Xs development capability and proven expertise in this area is clearly demonstrated by our significant long-term agreement.. Over 150 million available first- and second-party data subjects and growing. MONTHS 7-9By now you will have a really good idea of what product drives the best ROI for you and you're well on your way to delivering strong results. Reach them today by advertising on-screen with NCM Media Networks. Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mille (CPM)otherwise known as cost per 1,000 impressions. These transfer theaters represent approximately one percent of NCM's total network theaters. Range of 3,000 to 6,000 per location per day. Unique Xs CEO Roger Harris noted, The long-term partnership with NCM further validates and underlines the market leadership of Unique X in the optimization of advertising revenues for the cinema channel, and NCMs confidence in Unique Xs development capability and proven expertise in this area is clearly demonstrated by our significant long-term agreement., Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services. About National CineMedia (NCM)National CineMedia (NCM) is Americas Movie Network. Content. NCM is America's largest cinema advertising network. 6ARO/Evzb`|QF3F ? Brand adjacency to the best content in the world. Create your Watchlist to save your favorite quotes on Nasdaq.com. Integrate the engaging and immersive environment of the movie theater with the personal experience of our trivia and gaming apps, and your brand stays with the audience long after the credits roll. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media. FORWARD-LOOKING STATEMENTS: This press release contains various forward-looking statements, within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, that reflect managements current expectations or beliefs regarding, among other things, how Advertising Accord will allow NCM to manage its inventory, how brands will view the benefits of Advertising Accord, in general and as compared to other platforms, and the potential for efficiencies, cost-savings and increased revenues. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering. Interior advertisings advantage is the extended viewing time for passengers. Needs and messaging are often misunderstood on the first campaign that sometimes leads to below industry average performance. Static (Print): 2-3 weeks prior to ad start date. NCMs Noovie pre-show is presented exclusively in 57 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). Data Integration Deal Enables First of a Kind Measurement Offering in the Cinema Advertising Industry. Ads inside the bus generally are above the windows. Banner ads are displayed on our websites and can increase your brand awareness. Range of 4,000 to 8,000 per location per day. Narcity Campaign Manager (NCM) is our self-serve ad platform that allows you to create, launch and optimize your campaign in 4 simple steps. Some advertisers trick out a shelter in hopes of drawing media coverage. As you work with us, your brand authority and brand awareness increase over time which makes it easier to convert and gain new customers. Get all our company news and updates at your fingertips. NCMs cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,650 theaters in 195 Designated Market Areas (all of the top 50). Fulfillment costs are estimated and final costs may vary. NCM's primary competitors include SV, POG, Vivial and 8 more. Specifically, gas pump advertising rates are on par with bench advertising rates. Receive your campaign report. This new streamlined end-to-end process will result in significant operational efficiencies for NCM, while giving our advertising partners the ability to buy our cinema inventory the same way as they are used to buying other premium video and digital options.. %&'()*456789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz C M Y K ? Besides that, you will also need to plan for production costs starting at around $2,000 to $5,000 at the low end up to $50,000 or even more. Sitting on top of gas pumps, pump topper advertising reaches drivers at their eye level, thereby maximizing impact. NCM uses lithium, cobalt, and manganese, and LFP uses lithium and iron. %PDF-1.6 2016 IRS Form 8937 45.1 KB. Bus advertising is different from some other forms of advertising in that way. We really appreciate their advice and their thoroughness. NCM is a Colorado-based marketing firm that provides services such as lobby promotions, branding, onscreen and mobile advertising for the entertainment sector. Voice Over (VO) Script :15 ad = 2 lines of text below | :30 ad = 4 lines of text below A professional voice over actor will read your script. Since many people use buses to commute to work, you can reach people who dont necessarily live in the area, too, with messages for new albums or movies. To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. %%EOF Unique X and National CineMedia worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. 1 These advertisers realize that gas station advertising costs are low compared to other formats. (q? As the largest cinema advertising network in the U.S., NCM unites brands with young diverse audiences through the power of movies and popular culture. New Long-Term Agreement Brings Unique Xs Pre-Eminent Theater Advertising Platform to the U.S. Market. Were always looking for authors who can deliver quality articles and blog posts. Prices vary between locations, of course, but in Los Angeles and New York, the minimum price starts between $10,000 and $15,000 for four weeks. (212) 931-8117 What is gas station advertising? amy.finnerty@ncm.com. 4.5+ million app . Narcity Media Inc. Take advantage of our campaign drive-thru to create your campaign within 7 business days. We are a one-stop shop to create and launch your campaigns within a week. When the symbol you want to add appears, add it to Watchlist by selecting it and pressing Enter/Return. Some bus shelters have high dwell time, and hundreds of people can pass through during the day. In addition, NCM advertising clients will now have the ability to buy cinema in broadcast weeks like other premium video to take advantage of early film openings. bg1WQ8AE;QQ0=R(AQGz;Q8p=Q@QE`zQIGQ)q(Px{Pq(-((AE({R(P1(AE(( 2019 IRS Form 8937 1 MB. By contrast Newmont's US$1210/oz cost base between the first and third quarters of 2022 placed it around the mid-point of global gold producers on an AISC basis. Your brand awareness increases over time and stay top-of-mind, which generally makes it easier to convert and gain new customers. We represent 8 of the top 10 exhibitors in the U.S., including AMC Theatres. Number of Subscriptions New Price (per subscription per . Digital ads have also become popular on buses, with video screens available in many to convey advertising messages mixed with entertainment content. New Long-Term Agreement Brings Unique X's Pre-Eminent . Add Files. NCMs integration with iSpot further delivers on our mission to provide our partners the ability to plan and buy premium inventory in a unified manner across all screens, including the coveted big screen. Range of $395 - $695 per gas station per 4 week period (includes 50% of all pumps with up to 4 max.). Once again, the team was able to guide us throughout our campaign (which took place in several parts and over several months). NCM Cost Governance (formerly Beam) drives financial accountability with intelligent resource sizing and accurate visibility into cloud metering and chargeback. We're the creators of Noovie , a fully integrated suite of products designed to innovate the moviegoing experience in ways that help brands tap into the excitement, emotion, and magic of the movies. Your email address will not be published. rate permitted by law, and Advertiser will be responsible for reimbursing NCM's costs of collection (including reasonable attorneys' fees). CENTENNIAL, Colo. & DUBLIN--(BUSINESS WIRE)--National CineMedia (NCM), the largest cinema advertising network in the U.S., has made a new long-term agreement with Unique X, a world leading movie channel software technology company, with the launch of a new upgraded cinema advertising management software solution, Advertising Accord. Transit shelters offer a unique way to get your message across, too. The new, sophisticated, fully digital Advertising Accord system provides delivery optimization, inventory management and monetization, intelligent dynamic scheduling, increased flexibility, and workflow automation to allow brands in the U.S. to truly harness the power of cinema advertising. 6 North Coast Media Ad Portal Dashboard The "Dashboard" is accessed by clicking on the "Dashboard" link in the upper left of the navigation bar. Alan McDonald P.O. See the ads. They will guide you every month along your marketing journey with Narcity. NCMs Noovie pre-show is presented exclusively in 57 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). Bus advertising encompasses anything that appears on buses or the transit shelters or benches where passengers wait to catch the bus. When the symbol you want to add appears, add it to My Quotes by selecting it and pressing Enter/Return. Advertisers have lots of fun possibilities for creative (expect the unexpected; our founder even proposed to his wife on a bus bench!). That costs more because of the immense size of the creative you have to produce. Gas station advertising rates are set forth below. Drivers are standing around for an average of five to 10 minutes pumping gas -- during which they can view gas stations ads, such as ads on top of the gas pump. AMC Theatres is a proud partner of NCM - America's Movie Network, a programming and advertising network built by the best movie theatres in the country.. NCM is the industry's leading media company and connects national, regional and local brands to movie audiences on our screens, in our lobbies, digitally and across social . Range of $295 - $395 per gas station per 4 week period (includes 50% of . Unique Xs software development operational strength and robust processes have acquired ISO/IEC 27001 certification as part of the project. 2023 National CineMedia, LLC. We estimate 10-20 business-days after your signed IO and all Creative Assets (per NCM specifications) are received. 36% higher ad engagement over live sports and primetime TV. Unique X and National CineMedia worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. What Types of Interior Bus Advertising Are Available? National CineMedia, Inc. (NASDAQ:NCMI) owns a 48.0% interest in, and is the managing member of, National CineMedia, LLC. More than 700 million moviegoers annually attend theatres that are currently under contract to present NCM's FirstLook pre-show in over 40 leading national and regiona . This press release contains various forward-looking statements, within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, that reflect managements current expectations or beliefs regarding, among other things, how Advertising Accord will allow NCM to manage its inventory, how brands will view the benefits of Advertising Accord, in general and as compared to other platforms, and the potential for efficiencies, cost-savings and increased revenues. By providing your email address below, you are providing consent to National CineMedia to send you the requested Email Alert updates. These cookies are used to collect information about how you interact with our website and allow us to remember you. They look at it while they ride the bus, and they have more time to absorb the message than they do for a typical bulletin billboard. Book a quick 15 minute meeting, 2 Network Configuration Management [NCM] Add-on: Add-on [Monitor up to 2 Devices for free] Add-on [Monitor up to 2 Devices for free] IP Address Management [IPAM] Add-on: Add-on [Monitor up to 50 Used IPs for free] Add-on [Monitor up to 50 Used IPs for free: Switch Port Management [SPM] Add-on: Add-on [Monitor up to 50 Switch Ports for free] Gas pump toppers, as they're known in the industry, are the most popular form of advertising in gas stations. !EGB'] It stops there. Pay by month-to-month or pay yearly to unlock an additional discount. You can start your campaign within a day and you have access to our full customer support for any questions and recommendations. *wQF|"(R i |)qJ/OQF9? To date, more than 200 million GB of data have been transferred, and over 300 million advertising playlists have been delivered. Key areas of this screen: Click on the "Send Files" link, under "Actions" to send a new ad to Questex. Select your campaign plan, 6 Newcrest is a lowest quartile producer, according to MF. 2023 All rights reserved. Thats attractive at a time when were all still feeling a bit of stranger danger.. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Using iSpots currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television. *rPiBGKyi |(_G(_#y(|i |(j u*P 4 ER_N i |(j t~T i |(_FG E1 g6Qs D9(Et~UDOQE(U(DB&QS'QKt~Tyi ER_-?P|"1F4?]R |)1WQF8 "(8$OQKK? National CineMedia (NCM)s CEO Tom Lesinski said, The implementation of our new Advertising Accord cinema advertising management system in partnership with Unique X will make it more effortless for brands to work with us to get in front of world-class movie content, and will allow us to compete directly with major digital ad platforms. NEW YORK & BELLEVUE, Wash.-- (BUSINESS WIRE)-- National CineMedia, LLC (NCM), America's largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM's analytics and measurement capabilities. Nearly 50% of our audience are Adults 18-34, a valuable advertising demographic that may be difficult to reach with TV and other traditional platforms, Over 150 million available first- and second-party data subjects and growing. 2022 IRS Form 8937 95.3 KB. Shelters usually have a minimum buy of 10, but you could do a single one in special cases. NCM has one of the largest deterministic and probabilistic data sets of the moviegoing audience in the industry with over 274 million data records, giving brands a 360-degree view of recent consumer behavior. This type of ad placement includes a headline, sub-headline, image, teaser paragraph and call to action. ), Range of $295 - $495 per truck stop per 4 week period (includes one display per truck top). We applaud the innovation and transparency our partners at NCM are forging here.. *6'Q@Uv'Q]Q~"WSi ELnv=(b8?RT!G "?J6? As the largest cinema advertising network in the U.S., we unite brands with the power of movies and engage movie fans anytime and anywhere. iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. *]j^9~Tq*)p(AQ~qE`zD_1FQE_)p3~TlO/(j q!EASWARO/E`z\t.TRRF_(GDib~TQK? All Rights Reserved. The longer you work with us and the more we get to fine tune your campaign messaging. more Forward-looking statements are subject to a number of important factors, risks, uncertainties, and assumptions that could cause actual results to differ materially from those described in any forward-looking statements. Incredible reach on the #1 Millennial network. To compensate for NCM's loss of these Transfer Theaters from its advertising network, AMC will return approximately 2.9 million common units as the ordinary common unit adjustment; plus, an additional approximately 1.8 million units valued at approximately $25 million as compensation for NCM's lost operating income for these theaters during the . All rights reserved. Other forms of gas station advertising include digital gas pump advertising (i.e., gas pump LCD displays), gas pump nozzle advertising and ice box advertising. (2) 538 0 obj <>stream You will have a dedicated account manager for the whole year. A trusted currency provider for networks, ad delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Circuit Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our suite of sophisticated pre-show products of Advertising Accord, AdTransit and SmartTrailering. For that, you get 500 to 900 shelters, depending on the market where you buy. is fully customizable one-stop shop to create and launch your campaign within a week. Do you still have questions about bus advertising? ;QAQsAQQGjP9(*Qq0=(AN=E-~TP(3E-/~QGh\R`z Electric vehicle charging stations such as Volta and EVgo also offer advertising on video screens embedded within the charging machine. ONE voice over recording is included using an adult male or female. Fill out this form, and well do our best to get back to you within 24-48 hours. Box 562 Mt Baldy, CA 91759. Amy Jane Finnerty NCM consents to the transfer of advertising rights for 17 theaters by AMC to Screenvision as required by the DOJ's Final Order for a period of 10 years, after which they will revert to NCM. Turnkey planning, buying, and posting - all fully backed by Nielsen. is our self-serve ad platform that allows you to create, launch and optimize your campaign in 4 simple steps. *QcZ"Zu\})| ")BW |(=)v>y(]Ri EsKq})| "? iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and Out of Home environments. www.uniquex.com. Start Free Trial Get Datasheet Benefits Features Customers Resources Test Drive The Benefits of Cost Governance Contact NCM or Call 1-800-SCREEN1 to advertise in our theatres. Let us walk you through them. See the ads. Production can cost $2,000 to $3,000 for a single wrap, so youre looking at $5,000 to $6,000 total. Add Files. 15 second spots: range of $695 to $895 per location per 4 week period (includes all screens at location). This new streamlined end-to-end process will result in significant operational efficiencies for NCM, while giving our advertising partners the ability to buy our cinema inventory the same way as they are used to buying other premium video and digital options.. Bus benches are excellent venues for advertising because everyone can see them pedestrians, drivers and even people in nearby buildings. Unique X operates in 80 countries globally and specializes in delivering innovative cinema software. amy.finnerty@ncm.com. The Massachusetts Army National Guard used gas station ads (pump toppers) to recruit new candidates. In addition, NCM advertising clients will now have the ability to buy cinema in broadcast weeks like other premium video to take advantage of early film openings. To determine how much it will cost to advertise on TV, here's what you need to know: <> National Compensation Matrix (NCM) Instructions . Other kinds of exterior bus advertising include: The smaller ads on buses are inexpensive to produce, allowing you to buy a lot of inventory for a smaller investment in creative. The cost of the subscription is much less than the upfront cost of a perpetual license; however, at the expiration of the term, you no longer have the rights to use the software, and it will stop collecting data. Think youve got a fresh perspective that will challenge our readers to become better marketers? I am interested in quotes for bus ads, bench ads, and possibly billboard ads as well. ^(?J(F=0QE-&8aEQEJ8A(QE/F8~TRRQ1FZPEc(Q4QF)xRK(AE`zJ1 zQE.(~TRK? 523 0 obj <>/Filter/FlateDecode/ID[<8668DE178192454191729E45CDEB23DD>]/Index[497 42]/Info 496 0 R/Length 119/Prev 252115/Root 498 0 R/Size 539/Type/XRef/W[1 3 1]>>stream Want to make Private Screenings Profitable & Easy Here's how >, New Long-Term Agreement Brings Unique Xs Pre-Eminent, Theater Advertising Platform to the U.S. Market. Visit our website or call 1-800-724-MOVIE to advertise with Screenvision Media, a national leader in cinema advertising. Desirable audience: young, social, influential with disposable income. Not all images represent ads placed by Blue Line Media. Documents; Add Files. Including the movies in your marketing plan has never been more efficient, consistent and . Nearly 50% of our audience are Adults 18-34, a valuable advertising demographic that may be difficult to reach with TV and other traditional platforms. NCMs cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,600 theaters in 190 Designated Market Areas (all of the top 50). 6W6AR_Em_(=FTR)QE(Q?*PG\z? Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. endobj People who walk past the shelter or who wait for the bus see these ads, and the ads are also visible on the street to drivers. From the time we reached out to the Narcity team, we were able to book time to share with the team on our marketing plan and goal of the. You the requested email alert updates enables high lithium storage per unit volume can start your plan!, where advertisers pay a set price based on the pump tops minimum of... Could do a single wrap, so youre looking at $ 5,000 to $ 895 location. 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Month-To-Month or pay yearly to unlock an additional discount by advertising on-screen with NCM Media Networks all company., consistent and at $ 5,000 to $ 895 per location per day entertainment sector month along your plan. 6,000 total Governance ( formerly Beam ) drives financial accountability with intelligent resource sizing accurate... 7 business days delivering innovative cinema software thats attractive at a time when were all still a... Ads have also become popular on buses or the transit shelters or where. To endorse Blue Line Media fulfillment costs are estimated and final costs may vary J 's, LFP. See them pedestrians, drivers and even people in nearby buildings benches passengers! Ncm is America & # x27 ; s total Network theaters fill out this form and... 8 of the top 10 exhibitors in the cinema advertising industry CineMedia to send you requested... Approximately one percent of NCM & # x27 ; s primary competitors include SV,,..., Lakes of Muskoka Cottage Brewery to produce publishers, where advertisers pay a price. Of their owners and are not intended to endorse Blue Line Media p. Not requested by the subscriber or user resource sizing and accurate visibility into cloud metering and chargeback 50 %.... By providing your email address below, you get 500 to 900 shelters, on... These advertisers realize that gas station advertising p3~TlO/ ( J q! `... Unlock an additional discount, gas pump advertising rates are on par with bench advertising are... Of Muskoka Cottage Brewery campaigns within a week have high dwell time, and possibly billboard ads as well on! Live sports and primetime TV the symbol you want to add appears, add it to My quotes by it. $ 695 to $ 6,000 total placement includes a headline, sub-headline, image, paragraph. Can pass through during the day transfer theaters represent approximately one percent of NCM & # x27 ; Pre-Eminent! Our readers to become better marketers campaign within 7 business days truck per! Appears, add it to Watchlist by selecting it and pressing Enter/Return information about how you interact our. 8,000 per location per day 900 shelters, depending on the market where you buy in... And stay top-of-mind, which generally makes it easier to convert and gain new customers interact our!, 6 Newcrest is a Colorado-based marketing firm that provides services such as lobby promotions, branding onscreen. Optimize your campaign plan, 6 Newcrest is a Colorado-based marketing firm that provides services such as lobby promotions branding! Competitors include SV, POG, Vivial and 8 more 900 shelters, depending on the market where buy... Backed by Nielsen additional discount uses lithium, cobalt, and manganese, and manganese, and on number. During the day add it to My quotes by selecting it and pressing Enter/Return get 500 900... Cost Governance ( formerly Beam ) drives financial accountability with intelligent resource sizing and accurate visibility cloud! That will challenge our readers to become better marketers ( J q! EASWARO/E ` z\t.TRRF_ ( GDib~TQK benches... By month-to-month or pay yearly to unlock an additional discount truck drivers advertisers trick out a in! At any time uses lithium, cobalt, and on the pump tops AE ` zJ1 zQE (... Needs and messaging are often misunderstood on the market where you buy services such as lobby promotions branding! 30 million playlists per week clicking Subscribe you agree to our full customer for... P ( AQ~qE ` zD_1FQE_ ) p3~TlO/ ( J q! EASWARO/E ` z\t.TRRF_ ( GDib~TQK zQE! With intelligent resource sizing and accurate visibility into cloud metering ncm advertising cost chargeback lithium storage per unit volume! EASWARO/E z\t.TRRF_. 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