The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. Basic Statistic Most Super Bowl wins by NFL team 1967-2023; For each category, an NFL team average was calculated and the relative scores of each NFL team were indexed against the average. Yeah, the NFL still tops the sports world in terms of popularity. Here is a sampling of those horrible numbers via Sports Media Watch: The 2020 Stanley Cup Playoffs averaged 953,000 viewers across NBC's TV and digital platforms. Baltimore -- 27.91 13. Spanish-language Local TV. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. Streaming, betting companies bolster NFL ad market, Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon, Up and Down: Womens hoops on ESPN, WBD RSNs, Pac-12 rights and LIV Golf, Who's Up and Down: Adam Silver, Fox's NASCAR ads, Major League Baseball. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). These are the TV households for every NFL team: Giants (7.5 million) Jets (7.5 million) Rams (5.7 million) Chargers (5.7 million) Bears (3.5 million) Eagles (3.0 million) Cowboys (3.0. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. Based on the average total impressions of Tweets surrounding each game telecast, the New England Patriots were the most dominant team in the NFL from a social standpoint. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. The Bills-Rams game averaged 19.54 million viewers per minute. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. NBC announced its Sunday Night Football Week 3 broadcast averaged 21.1 million viewers across NBC TV, Peacock, and the NBC and NFL digital platforms. The Philadelphia Eagles even had top 10 finishes in four out of five categories, one of which was the number three spot for number of appearances in prominent televised games. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The Chargers just missed making the playoffs, but local ratings for the teams games still rose 25% over the previous season. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. Here are the NFL's television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. ESPN and ABC split the Monday night audience, with Titans-Bills the least-watched game ever in the MNF package. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. 2023 Leaders Group. During the 2021 NFL regular season, NFL games ranked as the top 16, 48 of the top 50 and 91 of the top 100 telecasts on TV. More changes will come, but its unlikely any of it makes a difference. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. Its not close. Two questions. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. To join our email list and get notified when we launch the 2023-24 NFL section (probably late May), register for a free account. Two quarterbacks, both younger than 27, combining to generate 820 yards, eight touchdowns, and zero turnovers. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. NFL TV ratings were a mixed back throughout the 2020 season. Things didnt get much better the next day. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. Its just part of the reason the NFL generated record-setting national revenue this past year. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. Chicago has the most local viewers on average, Jacksonville the least. Week 4 proved to be especially strong for the league. Better yet, the 21 most-watched shows on TV since September 9 have all been NFL games. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) 40.8 million, Dallas Cowboys vs. Kansas City Chiefs (Week 11, FOX) 28.7 million, Cleveland Browns vs. Green Bay Packers (Week 16, FOX+NFLN) 28.6 million, Chicago Bears vs. Detroit Lions (Week 12, FOX) 28.2 million, Tampa Bay Buccaneers vs. New England Patriots (Week 4, NBC) 27.2 million, Arizona Cardinals vs. Dallas Cowboys (Week 17, FOX) 26.8 million, Los Angeles Rams vs. Green Bay Packers (Week 12, FOX) 25.2 million, Dallas Cowboys vs. Tampa Bay Buccaneers (Kickoff, NBC) 25.2 million, Green Bay Packers vs. Kansas City Chiefs (Week 9, FOX) 25.0 million, Dallas Cowboys vs. Los Angeles Chargers (Week 2, CBS) 25.0 million. However, intrigue when it came to the San Francisco 49ers trading up to No. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. NY Giants -- 8.39. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. The Week 1 average was 17.4 million viewers, up 7% from a season ago. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. TV ratings of major. In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. That's a 38% decrease . Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. The NFLs best local TV story came out of Dallas, where the Cowboys ratings jumped 23% the leagues second-biggest increase. Thursday, March 2: DL, LBs Friday, March 3: DB, STs Saturday, March 4: QB, WR, TEs Sunday, March 5: OL, RBs. Twenty-five points scored after the final 2-minute warning. It was their first regular-season game in Vegas with fans in attendance. Its the lowest average viewership for the game since 2006, when ESPN pulled in 5.96 million viewers. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. What we do know is that the 2021 NBA Finals between the eventual champion Milwaukee Bucks and upstart Phoenix Suns did not draw great ratings. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. According to the source, the sporting event of 2020 with the highest TV rating of 41.6 was Super Bowl 54, which drew in over 100 million viewers in the United States. Simplistic view, thru week 11, 2020 using Mr. Ps numbers. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. Houston Texans. The lowest since 2007. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. After NBC cashed in with a massive audience for the NFL Kickoff Game, its numbers dipped on Sunday Night Football. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. The Minnesota Vikings were the top-ranked team, followed by the Miami Dolphins and Las Vegas Raiders.The Los Angeles Chargers ranked 30th, followed by the Arizona Cardinals, with the Commanders . The largest Week 1 total since 2016. 1 sport in the United States. Week 8 and Week 9 of the 2022 NFL season have lined up with the World Series between the Houston Astros vs Philadelphia Phillies. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. Timely, daily updates provide the latest developments and news relied upon by industry leaders. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. Dallas -- 29.5510. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. Following in close second were Aaron Rodgers and the storied Green Bay Packers, scoring a 182 on the Nielsen Sports Media Exposure Indexmeaning the teams total media exposure was 82% higher than the NFL team average for the categories analyzed. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). 2023 NFL free agency: Ranking best free agent crops from every team as Eagles, Bills lead top-heavy list All the free agent crops ranked with the new league year set to begin in March Unsurprisingly, it created ratings gold for NBC and the NFL once again. Two notes: 2020-21 TV Ratings: Complete 7-Day Ratings for Broadcast Network Series. Its a notable drop from the numbers last season. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. NFL TV ratings also have an impact on other things related to league operations. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. The Super Bowl champion Denver Broncos, bolstered by top 10 finishes in all categories, were able to crack the top five, while reigning MVP Cam Newton and the Carolina Panthers finished eighth overall. In other words, it was a raging success. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. Get NFL news, scores, stats, standings & more for your favorite teams and players -- plus watch highlights and live games! . Yes part of NBCs package. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. (The obvious follow-up: what were the other 10 percent doing?). the Bills-Rams Kickoff Game declined double-digits with Buffalo winning in a rout. 5. Highest total # of viewers thru week 11 since 2016. More changes will come, but its unlikely any of it makes a difference. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. Green Bay -- 41.57 4. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. Cleveland -- 35.19 7. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. Assessing every team's starting QB. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. Tampa Bay -- 21.7619. The four-win New York Jets actually saw a TV ratings increase of 8%, but their 7.12 local rating is the leagues lowest. The Week 3 Sunday Night Football clash between the San Francisco 49ers and Green Bay Packers will go down as one of the best NFL games in 2021. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. As for FOXs NFC Championship Game, the Philadelphia Eagles vs San Francisco 49ers broadcast peaked at 52.3 million viewers and this was the most-watched Conference Championship Game in 2023. Carolina -- 19.1423. Full participants list: Click here. Copyright 2023 The Nielsen Company (US), LLC. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. New England -- 31.478. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. New Orleans -- 40.89 5. But even in NYC and LA, where they follow the entertainment business like they follow the NFL in Kansas City and Buffalo, the local teams out-rate the Oscars -- the Super Bowl of Showbiz -- nationally. Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. Cincinnati -- 28.85 12. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. Amazon started its Thursday night run with a stronger audience than expected. Tennessee -- 26.3214. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. The matchup saw 1.75 million viewers tune in. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. Week 4 concluded with ESPNs Monday Night Football broadcast, which averaged 12.6 million (Sports Media Watch) to watch the Las Vegas Raiders and Los Angeles Chargers. NFL Team Rankings More Rankings. The global situation disrupted every single sporting event in the US, not just the NFL's precious TV ratings. All Nielsen figures include streaming viewership through virtual MVPDs (ex. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. 1) Week 1 had five Sunday games in 2021 instead of four. 101.1 million television viewers tuned in on NBC and Telemundo. Jacksonville -- 19.6722. (this excludes ALL the Thu night games & Special games as that is tracked separately). "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. The Manningcast will be back for NFL Week 8, with the New York Giants facing the Kansas City Chiefs. The Giants had four wins this season and the Bears had six. The second most-watched was Super Bowl XLVII between the Seattle Seahawks and Denver Broncos in February of 2014. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. On the NFL's 100th anniversary list of the 100 greatest teams in NFL history, the club came in at number 15. As we gear up for the 2022 NFL season, we present to you Madden NFL 23's official ratings for all 32 teams. The broadcast network also notes that it is the third most-watched television broadcast in history. In fact, according to a recent Nielsen study that ranked overall media exposure of all 32 NFL teams during the regular season, some fared better nationally, some had higher local indices and others scored big on the social scorecard. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). I feel bad . Required fields are marked *. 4 seed in the playoffs. When I click on Load Comments button on the NFL ratings page, the only comments that show up are three of my old ones from last season. Meanwhile, 800,000 watched the ManningCast on ESPN2 with brothers Eli and Peyton. NFL TV ratings also have an impact on other things related to league operations. Unfortunately for the network, in a year that saw the company lay off 300-plus employees due to the COVID-19 pandemic, NFL ratings took a major hit. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. 1 rankings to boot). As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. Christmas Day delivered a special treat for the NFL and its broadcasting partners. But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. Minnesota -- 28.89 11. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. After missing out on Tony Romo, Peyton Manning and even Sean McVay, ESPN settled on its backup plan. 2020 against the previous low year of 2017, there is a YTD increase of 0.1% [total difference is 0.5M]. These are the highest NFL TV ratings on Championship Sunday in nine years. Unsurprisingly, the best NFL television ratings of the year came with millions of people sitting down on Thanksgiving to watch football. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. Among the NFL teams that appeared in the top 100 with the greatest frequency were Green Bay, Dallas, Tampa and Kansas City. You have 2 All Access articles remaining this month. Here are the full viewership numbers for Week 12. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. You can see the full list of games on the NFL TV schedule here: https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Simplistic view, thru week 11, 2021 using Mr. Ps numbers. Zach has been FootballScoop's national columnist since 2012. The latest sports TV ratings news, covering every league from the NFL to the WNBA. After hearing complaints about the Pro Bowl for years, the NFL dramatically changed how it holds its version of the All-Star Game. https://www.sportsbusinessjournal.com/Journal/Issues/2022/01/24/In-Depth/NFL-Local-Ratings.aspx. We'll revisit these Power Rankings quarterly, during the season. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. Buffalo -- 47.16 2. In Kansas City and Buffalo, the average Chiefs or Bills game outdraws that. Sorry, something went wrong with the copy but here is the link for you. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. For week 16 2020, there was no early DH game on Fox? (this excludes ALL the Thu night games & Special games as that is tracked separately). The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. The past 11 World Series games drew a combined 105 million viewers. Minnesota -- 28.8911. Pittsburgh -- 36.24 6. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. Things didnt get much better the next day. 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