John: This must be one of the greatest rides of her life seeing you do this whole journey, huh? He perpetuates a culture that attracts like-minded people to him. Peter: it worked in such a great way for me and with a magic wand really evolved into one of the most incredible jobs ever. And the task at hand here is like the more successful we are on the court, the more successful we are on the business, the more opportunity we will have to do other things. But he worries about the physical effects of another extended layoff. Feigin's first task was evident right away. That sounds like a little piece, but that's a big piece in the world. Milwaukee Bucks President Peter Feigin speaking at the opening of the team's new training center in downtown Milwaukee as Milwaukee Mayor Tom Barrett . Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. And so, talk about that and your leadership style, generosity and how important it is to give back. We always tell people, listen, if you want to work here, youre going to have to collaborate with people. You were very part of that whole Marquis Jet, NetJet thing too, right? Thats an interesting question. The first game goes to 9 points, and every game after that goes to 7. "That was my dream of dreams when I was a kid: Oh, my God.. Im addicted now to the operating side of the challenge of constant improvement, and how would you look at an organization and dive in there and really look to re-engineer tweak, and build for revenue growth? So I'm never a great example of where the balance is and what the cut off is in everything because it's all one big puzzle to me. Well, you know about the ice cream truck. He was a truly taught consumer products, marketing, and operations guy, was okay. Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. One Thursday night he gave me a call and said, Do you think you can go to Milwaukee and talk to Senator Herb Call. "We really want it to be a model around the world. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. John: Go back over that, what it was called typically whats called web3 now, or something the young people around me tell me its called web 3.0 NFTs, crypto sports gambling. It's kind of like the joy of, like I said, I was a rough athlete compared to the Olympian and All-Star I'm talking to. Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. You are in a community thats not only sports crazy, but very community minded, the Packers, the Badgers, the Bucks are all very community involved. John: Got it. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. Peter: That was the Milwaukee Bucks. We are one big family. Malcolm D. Lee, the director of the Space Jam sequel starring LeBron James, and Christopher dAmboise, a former principal dancer with the New York City Ballet, are two of the games founding fathers. But that kind of thing. We've developed about 75% of it and people are living here, working here, and playing. So, it's really about cost containment and preservation of jobs. Michael Red: After knowing you for the last six years, personally, two qualities stand out: Extremely funny and extremely generous. Can you keep a competitive championship-caliber team across an era? So, this had been a surreal year and tough as a leader because it's exhausting. It so happens Bucks co-owners Marc Lasry and Wes Edens sent their children to Trevor Day. Theyre the worst. He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. Michael Red: That's exciting, man. It's like it really is part of your life. Right now, its very hard to figure out and understand where its going, because this is the wild West. And then kind of understanding that he knew I was kind of keen on the operation side and understood a team and an organization's P&L for a good way. So, I might have caught myself parking in that situation a couple of times as well and he's starting to document it, that I was a hypocrite. So, he's at the All-Star game and I literally said, "It's too bad we're not on Zoom," because I'm holding these. You and I go back since you came back to the Bucks or since you came to the Bucks and you guys have been incredible to me over the years since you've been in a position in Milwaukee and really grateful of our friendship over the years and how the organization has welcomed me back to the organization. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" There's no way that the reverence, the likeability and kind of the coolness of the Milwaukee can't be a team and a city that the whole world cheers for in such a big way. And my brother said, "Oh, my God. Peter: I went to Franklin and Marshall College, Lancaster, Pennsylvania. In September 2013, then-deputy commissioner Adam Silver announced that Bradley Center, the team's home since 1988, was unfit for an NBA team. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. "We were, time-wise, kind of lucky," Feigin says with a laugh. Anyone can read what you share. Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? Not like how to just excel in basketball. A lot of storytelling and symbolic, and its been 50 years between championships. Above me there are my two children, my son, Tyler, my daughter, Courtney. Twin brothers Peter and David Paul are best known for their role in The Barbarians (1987). It's like how do I hold my impulsive self to shut the hell up. Feigin's twin brother emphasized his brother's role in reshaping downtown. A billionaire? Its like winning the life lottery.. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. Crazy story of how things happened. But I think, if you sprinkle in the effort and the care, it affects change. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. Why dont we build the tenders business and leverage the Bucks brand and leverage like wereLow and behold, were up to two, almost going to get three locations on the Cream City Cluckery and its like a chicken tender business of which weve done relatively well. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. At Bucks Pro Shop, you can find them. Just so I get a little. Peter: We didnt finish the championship till mid-July, which meant like we didnt have long to get the rings included. As you get older, its just harder to keep up with everybody., Christopher dAmboise, a former principal dancer, Adam Keefe, a former N.B.A. So, I can't be too vocal, because if the owners knew how valuable it was that, I conceptually run a retail operation with thousands of pieces of apparel. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. How do we affect the community together? Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day School. How do you care about it, and Jon Horst is so great on the basketball side. Peter: But one of the incredible things, alignment we have with myself, John Horst, whos our GM and coach Bud is like, weve got this undercurrent of constant improvement and kind of like never, pleased but never satisfied. She's a teacher. It was July. Peter: Obviously, we have like, all of them are employee resource groups. Its all about your partner, it was one of these opportunities where she was just all in and to her benefit, like I owe her forever because it was, like its been an unbelievable, run and a huge opportunity. We sponsored Brook, the Lopez twins and you have Brook on your team, another great kid. Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. -- Follow Jeff Eisenband on Twitter @JeffEisenband. What would you be doing? We should put our own definitions and we should continue to improve." Thats the relentless, thats the difference I think of what success is. Every Wednesday, Dan Feigin, now the director of Trevors Upper School on the Upper East Side, sends a mass email to determine who will be playing that weekend. "Why would we wait till tomorrow when we can get it done today?" Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. Just shut up for 15 seconds. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. Peter: Well, I made one of the biggest mistakes ever to begin with. We are going to put in the notes Peters email address because he was kind enough to give us that. Their experience is basketball. We have large sections that you never think about 10 years ago that people hang out at a bar, never have a seat, never, standing room only. It will host 200 events each year with the Bucks and Marquette men's basketball as anchor attractions. And we sat down as organization with the players, with the owners, with the executives and just said like, "Oh, we're going to double down." Feigin, 50, calls his game the Saturday Morning Run popularly known among its members as The Run or S.M.R. and he has a massive collection of T-shirts to prove it. Now, he's the chair of the 2017 Greater Milwaukee Heart & Stroke Walk/5K Run, which is Sunday at Veterans Park . But Im getting close to being that guy.. Michael Red: Giannis Antetokounmpo and that team is so special to watch. John: By the way, weve got with us today, Peter Feigin, hes the president of the Milwaukee Bucks. Peter: The same he is, everywhere else. Peter Feigin: Well, I think, like you talked about the opportunity for a great historic organization like this to embrace a former Olympian, it's all-star, like a person who's current in the game and really is an asset. Michael Red: So, the league, obviously, is halted with COVID and then in the middle of all of that, you have the George Floyd issue. Through Jan. 15, his PER of 29.82 was second in the league behind James Harden and just ahead of LeBron James and Stephen Curry. They cause matchup problems for their fathers friends. Like the Kees, you're going to hopefully be doing something you love with people you love and working your butt off, but there are expectations. There's always joking, a lot of joking and the team, the organization from what I've heard and know of you is that they really, really, really appreciate your leadership within the organization. It looks amazing. Thats. How are we going to attack this?". So, how do you navigate the ship through waters you've never been through before? Their track record proves it. It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. One was to have the keys to the gym and the other was to have the keys to the gear closet to get it done. But no matter how skilled the player, new members are included on a probationary basis. John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? But the Bucks' toughest hit came off the court. And I think what happened in this year, in so many ways, was a great splash of ice water thinking like, "Boy, we got a long way to go." We were literally refining, cared about all the cookies and stories in it and stuff. Peter Feigin: Just, just listen, just listen. John: Hundreds. But Feigin also gives credit to video games. It would be great if you represented me and kind of went down there and looked at the business for a second." I'll talk with her about her students and kind of support her while she's correcting her papers. So, I don't think uncommon to probably everybody and certainly every leader, everybody who has a real responsibility, the last 12 months were like nothing we could have ever imagined, we could have ever thought about and really reacted to. Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. Michael Red: That's great advice. Then I think as we keep exploring and kind of whats happening with online gambling and whats happening with NFTs and whats happening in the ticketing business, that it all evolves with technology, will be really interesting. Talk about the journey to the Bucks and how did that happen and then why Milwaukee? Sometimes it goes up for judicial review to make sure the run is harmonious, Lee said. I just wanted to get it done and kind of move the needle and kind of. Whos got next? Lee said. It's like how it affected the players because that almost helped accelerate the importance of it. Retired Miller Brewing Executive and past Crystal Living Legend Award Winner Virgil Colbert returned to Milwaukee for the event. View career paths Pre-College Business Emerging Leaders (BEL) It was just such a big deal. Peter: Yeah, I think number one is to explain kind of a small market. I better go home and talk to Natalia to do it. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. So, how do we figure out and reorganize on the senior leadership pattern. As you said, we all have to pay, keep the lights on buy groceries, but you cant put a value on that kind of memento that youve given to those 850 people, as opposed to a monetary bonus, you cant, theres no, its invaluable that kind of experience. And Khris parks in a handicap space, because five minutes he's in. And I know you had a background in marketing and you worked with the Knicks at certain points in your career. And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. How did you put the stadium deal together? Peter: NIL has no guardrails, no anything whos getting paid what? I played soccer and basketball, not overly blessed with athleticism. And the family went into the most unique times that we've ever seen in our lifetime a year ago. I thought Id hit the jackpot, Feigin said. Id like to do that ring ceremony for hourly staff every day and the world would be a good place. Those are simple, its his genius. I know youve said your pops passed. His is a story of grit, will, and great humor. I think if I had kind of the listening skills that I still need to get better at, I would be better at kind of understanding. Peter Feigin readily admits that, as president of the Milwaukee Bucks, he lives in the fantasy world of professional sports. Whether it's police reform, whether it's incarceration, whether it's education, whether it's food desert. My wifes born in El Salvador came here when she was 9 to Brooklyn. His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. And you immediately go into, "What does this look like? And also, obviously some additions with Jrue Holiday and other great players we have this year. Peter: My wifes a native New Yorker. Peter: You are doing your employees, your service, your limited partners so it is a huge process. All trademarks are the property of their respective owners. When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. How do we think about marketing around the world? Peter Feigin: Yeah, I don't know if it's still risk. Although he has made a career of being in high-powered executive positions, he doesn't necessarily dress the part all the time. Growing up, you used to hang out, go to the garden and you were a Knicks fan or Rangers fan and Yankees or Mets. Donations to the school can be turned into compensation. Talk about the special, the specialness of how you were involved with designing the championship ring, because theres a lot of thought that you guys put into that ring. John: Thats so true. Again, under the umbrella of collecting people and really having experience in a big way. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. And we thought we were in a place and we're nowhere close to how good we can be or how we can use this NBA platform and our players and our organization to help change the community, to help change our performance as a team, and to be better citizens. It's about doing things for the right reasons. Peter: Which like, by the way, might evolve to 20%, 30% of an arena at some point. He loves people and he'll go nearly to any length to support, develop and back the people he works with. Whether youre building an arena, whether youre building infrastructure or a team, whether youre dealing with the same problems, it is really powerful to end up with, when you come up with conflict and problems or you need solutions, or you need smart brains to be able to pick up the phone with 5, 10 like-minded people who are dealing with the same stuff. Do we want this guy to keep playing? ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. But yet, still being leaders with more than a vote movement, just amazing, amazing. High draft picks such as Andrew Bogut, Yi Jianlian, Joe Alexander and Brandon Jennings hadn't panned out. Michael Red: Well, I love you back. Hey, so talk a little bit about impact. Don't talk to me, don't text me, don't come back unless you give me a pair of All-Star socks. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. So, for us, it goes back to constantly being really honest and forthright about where you are and how you can improve. Peter Feigin has been the President of the Milwaukee Bucks since October 2014. How do we continue to not only understand it, but monetize it in a very big way? Now just, we've talked about your background. Peter Feigin: And for a year of that, I kind of dropped everything and just kind of toured the country with an organized schedule, kind of understood the revenue part of it, kind of do. "He plays with the Bucks 95 percent of the time. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. The ring features plenty of subtle and not so subtle Bucks symbolism. They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. Number one, were in the middle of COVID. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. From 2006-2014, the Bucks only made the postseason twice in eight seasons. Peter Feigin: This is where I want to be. ", Pass the sticks.We here.https://t.co/XifcyBIjFY pic.twitter.com/NFiiaWCSUb, Bucks Gaming (@BucksGG) December 14, 2017. He's not the smartest guy in the world, but he'll certainly know the business and he'll help you out beyond your hedge fund guys and your data guys.". They called themselves The Magic Three as middle school teammates on the Upper East Side. How does that boat go? Peter Feigin: I mean, just different ways, we started to think about doing this. With a B? Woodhouse recalled asking him. Afterward, a big group heads to City Diner on Broadway for brunch. Msgr. And they all live kind of the job we all live kind of each other's lives. Peter Feigin: That's right. Right? Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. Here's your Hispanics." They all had the space, they're at Disney, they have all the amenities. Peter: You are a genius because you use food as youre incentive and nothing better than ice cream. 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